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Your Brand Is Your Business - Market It!
Oct 25
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading5 Men's Wearable Promotional Products for the Office and Beyond
Oct 11
It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Sep 27
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
Continue ReadingCase Study: I Was Framed!
Sep 13
Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...
Continue Reading5 Back to College Products for a Safe School Year
Aug 30
The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten safe...
Continue ReadingCase Study: Health & Wellness Spas
Aug 16
Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatm...
Continue ReadingCase Study: Calendar Puns are Week
Aug 02
Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round.Product: Desk Calendar with 4-Color A...
Continue Reading10 Luxurious Products for Your VIP Customers
Jul 19
Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...
Continue ReadingCase Study: Employee Appreciation Gift
Jul 04
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...
Continue Reading6 Promotional Products That Put Safety First
Jun 20
Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Jun 05
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description o...
Continue ReadingYour Graphic & Web Design Cheat Sheet
May 22
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...
Continue ReadingCase Study: Rock out on the Run
May 01
Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could us...
Continue ReadingCase Study: Improve Sales and Traffic
Apr 01
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...
Continue ReadingCase Study: Spec-Tacular Promotions
Mar 01
Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...
Continue ReadingCase Study: 3D is the Key
Jan 29
A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...
Continue ReadingCase Study: Keeping Colds at Bay, One Spritz at a Time
Dec 29, 2019
Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of C...
Continue ReadingCase Study: Financial Industry
Nov 29, 2019
Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to d...
Continue ReadingCase Study: The Big Picture
Oct 28, 2019
Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...
Continue Reading4 Ways to Improve Communication
Sep 28, 2019
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingCase Study: Lunchtime Loot
Aug 28, 2019
A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Jul 28, 2019
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingCase Study: A Gift to Build a Dream On
May 28, 2019
Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at ...
Continue ReadingGet Ready for Game Day! 5 Promotional Products for Sports Teams
Apr 27, 2019
Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off th...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 27, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...
Continue Reading7 Ways to Take Advantage of Your Lunch Break
Feb 27, 2019
Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...
Continue ReadingCase Study: Brighten Their Day
Jan 27, 2019
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...
Continue ReadingHow to Work Smarter, Not Harder
Dec 27, 2018
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
Continue ReadingGraphic Design Terms Everyone Should Know
Nov 26, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue Reading5 Easy Ways to Achieve a Positive Outlook
Nov 12, 2018
One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...
Continue ReadingCase Study: Sharper Students
Oct 29, 2018
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...
Continue Reading25 Insane Facts About Promotional Products
Oct 15, 2018
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue Reading4 Steps to #Winning Social Media
Oct 01, 2018
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
Continue Reading5 Office Toys That Will Bring Your Brand Joy
Sep 17, 2018
Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way ...
Continue ReadingCase Study: Recycle, Reuse, Read a Book!
Sep 17, 2018
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue ReadingSwing, Batter! The Best MLB Promotions
Jun 28, 2019
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way...
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